How Do You Navigate Today's Complex Cultural Landscape?
A brand's cultural involvement makes up a full 25% of a consumer's purchase decision¹.
But at a time when the cultural landscape is becoming ever more complex and where unheard voices and underserved communities are increasingly finding their voice and demanding representation and recognition, how do you get involved with respect, care, intent, and authenticity so you properly earn that 25%?
Join us and our experts as we dive into the big issues, ask the burning questions, help you navigate the pitfalls to avoid and focus on the progress that brands need to make when it comes to harnessing technology to become more culturally connected, than ever before.
Thursday, November 10th 2022
12pm - 1pm EST (New York) | 5pm - 6pm GMT (London) | 9am - 10am PST (Los Angeles)
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Speakers
Join our CSO and moderator, Nikki Crumpton, and our 3 panelists. They will bring you a range of experience and perspective to open up this challenge facing all of us.
Nikki Crumpton
Moderator
Chief Strategy Officer at BeenThereDoneThat
Christopher Kenna
Panelist
Chairman, Founder and CEO (North America) of Brand Advance Group
Cherie Leonard
Panelist
Director of North America Insights at Colgate-Palmolive
Ujwal Arkalgud
Panelist
EVP at Lux Research and
CEO at MotivIndex
What will you get out of it?
1. Time to Reflect
Time taken to take a step back to examine what culture really means and the forces that can impact and change culture.
2. Gain Clarity
Understand and identify the key points that any brand needs to consider before starting to think and act more culturally.
3. Be Inspired
Ideas about how to develop and adapt your brand's cultural compass to move forward.
Sign up for the webinar today!
By clicking 'Register' you consent to receive communications from BeenThereDoneThat about this webinar and future events.
Our Thinking
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