Panelists:
- Moderated by Nikki Crumpton, Chief Strategy Officer at BeenThereDoneThat.
- Ujwal Arkalgud, EVP at Lux Research and CEO at MotivIndex.
- Cherie Leonard, Director of North America Insights at Colgate-Palmolive.
- Christopher Kenna, (Unable to attend panel on the day), Chairman, Founder and CEO (North America) of Brand Advance Group.
About the webinar:
How Do You Navigate Today's Complex Cultural Landscape?
A brand's cultural involvement makes up a full 25% of a consumer's purchase decision¹.
But at a time when the cultural landscape is becoming ever more complex and where unheard voices and underserved communities are increasingly finding their voice and demanding representation and recognition, how do you get involved with respect, care, intent, and authenticity so you properly earn that 25%?
Join us and our experts as we dive into the big issues, ask the burning questions, help you navigate the pitfalls to avoid and focus on the progress that brands need to make when it comes to harnessing technology to become more culturally connected, than ever before.
If you have any questions or want to get in touch, email webinar@beentheredonethat.co
