How are we meant to talk about diversity when women don't get a place at the table?
As the world around us changes rapidly, marketing leaders continue to place an emphasis on millennial consumers, ignoring the untapped demographics of an ever-changing consumer landscape.
Specifically, ageism has had disproportionate effects on women over 45, completely ignored by marketing leaders and organisations.
This is adversely impacting the culture of organisations and their ability to solve problems.
If you have any questions or want to learn more about this #disruptingageism, email [email protected]
Invisible to Invaluable.
Women born between 1950 and 1975 were pioneers in all areas of work and society, yet these women have become almost completely invisible except to their families and friends, right at the time where the world needs their wisdom, empathy and experience the most. With personal stories, exciting research and insights from a cast of inspirational women, Jane Evans and Carol Russell's manifesto blows open the ageism that's sidelined midlife women at work and in society, and sets out an empowering vision for a world where we can unlock our full potential.
What happens when you task a speaker to share 20 images that automatically advance every 20 seconds? You get storytelling that’s crisp, concise and visually compelling. These speakers will tackle ageism, transgenderism, and youism (building your personal brand).
Start at the 8:30 mark where Stefania Pomponi, Founder and President of Hella Social Impact and Formerly of CLEVER kicks things off.
People of color deserve to see themselves in media. So do gender non-conforming people. Ditto for disabled people. And one group that is largely invisible from all media – plus-size women – represents 67% of the consumer buying audience in America. Here’s why engaging all women is good for business and good for even good for women’s health.
From the 7th Annual 3% Conference, Representation Matters was moderated by Evita Puente, Creative Instigator, alongside panelists Louise Green, Author, "Big Fit Girl", Lisa Kenney, Executive Director, Gender Spectrum, Joshua Kissi, Co-Founder, TONL & Street Etiquette, Mina Enayati-Uzeta, 9th Grader, Journalist, Designer, Traveler, Creative, and Gina Glantz, Founder, GenderAvenger.
Gina Glantz's remarks on this panel are extremely insightful. Enjoy!
Age Discrimination Against Older Workers Persists. A 2017 AARP study that surveyed a national sample of 2,900 adults ages 45+ who were working full-time, part-time, or looking for work, to determine that stronger laws are needed to protect workers from age discrimination.
Older People Are Ignored And Distorted in Ageist Marketing
Written by Tiffany Hsu in the New York Times, this article highlights the demographic of “Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population.. is shunned and caricatured in marketing images, perpetuating unrealistic stereotypes and contributing to age discrimination.”